VIBRANT, SMART, AND CURIOUS
Over the last ten years, 100 percent of marketing Ph.D. students have accepted academic positions upon graduating, thanks in large part to faculty mentors at the top of their game.
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RESEARCH BREADTH
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THE WORLD IS YOUR LABORATORY
A unique strength of the department is the breadth of its expertise in all areas of marketing, including consumer behavior, marketing strategy, and quantitative modeling. Our faculty and students bring rigorous training and backgrounds in business, economics, psychology, statistics, management science, information, and data technology to bear in their cutting-edge examination of marketing topics.
ACADEMIC LIFE AT McCOMBS
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MENTORSHIP AND PRACTICE
Texas McCombs is committed to delivering the highest quality of doctoral education. We offer small seminar classes and mentoring by world-class faculty. Our program is highly selective, and our faculty devote considerable time to each student. Our philosophy is an apprenticeship system where our Ph.D. students receive hands-on training from the award-winning faculty.
CAREER PLACEMENT
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THE WORLD NEEDS YOU
The demand for skilled educators is strong, and doctoral graduates in accounting from the University of Texas at Austin have enjoyed considerable placement success over the years. If you aspire to a career as an educator and researcher in decisions science, information systems, operations management, or statistics, a doctoral degree from Texas McCombs will give you a strong foundation for success.
Application Deadline
The application deadline for the Marketing Doctoral Program is December 15th.
Extraordinary business and economic growth have ushered in exciting times in our Marketing Department, with many graduates starting their careers at the world's leading research institutions. The program's primary goal is to develop students into skilled researchers and future leaders in academia by creating and disseminating marketing knowledge that reshapes the marketplace.
Consumer Behavior
Research focuses on issues related to the acquisition and retention of consumers and consumers' consumption of goods, services, ideas, and experiences. The research both relies on and contributes to theory in marketing, psychology, sociology, and economics and has practical relevance, answering questions that inform and improve marketing and public policy decisions and individual-level consumer well-being.
Marketing Strategy
Research focuses on issues related to firms' strategies and behaviors, including topics such as innovation management, sales force management, distribution channels, market entry strategy, technology strategy, new venture marketing, customer relationship management, and marketing metrics. The research spotlights substantive real-world problems, and generally, the insights from marketing strategy research have direct and actionable implications for marketing practice.
Quantitative Marketing
Research focuses on developing theoretical models and empirical methods for applied marketing problems, drawing from economic theory, statistics, econometrics, and computer science to uncover novel insights, challenge existing theory, and advance marketing practice. The research, combining computational advances, fruitful collaborations with industry, and explosive growth in data availability, along with strong student demand for analytical training, portends a fulfilling academic career for those interested in quantitative marketing.
RESEARCH METHODOLOGIES
A wide variety of research designs is used, and mastery of quantitative and qualitative data analysis techniques is essential.
PREPARATION AND QUALIFICATIONS
The Texas McCombs Marketing doctoral program assumes that students have taken advanced courses to establish a reasonable mathematical, statistics, and economics background. Adequate computer programming skills are necessary for coursework.
Prospective applicants are required to hold a four-year bachelor's degree (does not require a formal degree in the area of study) or equivalent before starting the program. There are no additional prerequisites or requirements for the Marketing department.
See Admissions for further information.
CAREER DESTINATIONS
The primary goal of the Texas McCombs Ph.D. program is to prepare students for exceptional academic careers. Over the last five years, McCombs Marketing Ph.D. alumni have excelled at top institutions globally.
Recent Graduate Placements
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Güneş Biliciler |
2021 |
Koç University |
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Chandra Srivastava |
2019 |
St. Edward’s University |
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Xinying Hao |
2019 |
University of Arizona at Tucson |
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Nandini Ramani |
2019 |
Texas A&M University |
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Jerry Jisang Han |
2018 |
University of Technology, Sydney |
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Hyunjung Crystal Lee |
2017 |
Universidad Carlos III de Madrid |
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Zhuping Liu |
2016 |
Baruch College, City University of New York |
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Niket Jindal |
2015 |
Kelley School of Business, Indiana University |
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Richard Schaefer |
2015 |
Rutgers University |
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Szu-chi Huang |
2013 |
Stanford University |
Current Students and *Job Market Candidates
Abbott, Paige
Alam, Meher
Basak, Somdatta,
Chavez Montes, Marcelino
Gautam, Aprajita
Ghosh, Robina
Niknejad Moghadam, Mahdi*
Nivsarkar, Anima
Shu, Runyang
Sridhar, Sachin
Urdaneta Romano, Constanza
Winer, Sarah
Wu, Xiaohan Jessica
Yu, Lingzhi
Zhang, Zhengwei (Harrison)
Current Students and *Job Market Candidates
ARE YOU READY TO CHANGE THE WORLD?
The Texas McCombs Doctoral Program is seeking individuals who are interested in transforming the global marketplace. Are you one of these future thought leaders?