Marketing Fellows students are automatically registered for two additional courses - one in the Spring semester of Year 1 and the second in the Fall semester of Year 2. The "Spring Speaker Series" is a customer strategy course featuring top leadership from a variety of companies and real-time marketing engagements with participating companies. The "Fall Consulting Practicum" class allows Fellows to participate in group consulting projects for marketing divisions of top companies, with guidance from faculty.

GMN is a student-run MBA organization that provides members with the tools and resources to connect them to their marketing interests and help them discover new ones. Membership to GMN is paid and open to all MBA students. Marketing Fellows is a selective MBA fellowship program that handpicks students who are committed to pursuing leadership in marketing and seek an opportunity to develop their marketing acumen. Marketing Fellows have direct access to professional development, recruiting assistance and alumni mentorship through the CCIMS program. Marketing Fellows and GMN collaborate to organize the McCombs Marketing Conference every year.

Marketing Fellows oversee Brand Camp for incoming first-year students. They also participate in interview workshops and mentorship programs with partner organizations like Dell, Keurig Dr Pepper and Deloitte. The Fellows program also periodically organizes social and networking events, including happy hours, community service and even an exclusive visit to the Circuit of Americas F1 race track.